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Artificial Intelligence


Your Crisis Plan Expires in 2027

Aug 20, 2025

•

13 min read

Your Crisis Plan Expires in 2027

When superintelligent AI rewrites the rules of emergency communication

Philippe Borremans
Philippe Borremans
I Fed AI My Emergency Alert Playbook. Here's What Happened.

Jul 30, 2025

•

13 min read

I Fed AI My Emergency Alert Playbook. Here's What Happened.

From flooding alerts to Twitter posts: can AI really help us communicate faster when lives are on the line?

Philippe Borremans
Philippe Borremans
Generative Engine Optimization: A Strategic Shift in Crisis Communication

May 21, 2025

•

12 min read

Generative Engine Optimization: A Strategic Shift in Crisis Communication

How AI Search is Reshaping Crisis Communication: Strategies for PR Professionals in a Post-Click World

Philippe Borremans
Philippe Borremans
The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

May 7, 2025

•

15 min read

The Persuasion Machines: New Crisis Playbooks for AI-Driven Reputation Threats

University of Zurich study reveals AI systems 6x more persuasive than humans, forcing a rethink of communication defense strategies

Philippe Borremans
Philippe Borremans
AI Search Results and Your Reputation

Apr 9, 2025

•

10 min read

AI Search Results and Your Reputation

How to protect your brand and make sure AI search understands your content

Philippe Borremans
Philippe Borremans
When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

Mar 19, 2025

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13 min read

When Trade Wars Strike: How AI Built a Complete (draft) Crisis Communications Plan

Game theory applied to the trade war between the USA and Canada

Philippe Borremans
Philippe Borremans
Tech's Deepfake Crisis: The Game Theory Approach

Mar 5, 2025

•

11 min read

Tech's Deepfake Crisis: The Game Theory Approach

The Deepfake Crisis That Shook Tech—And What Game Theory Revealed About It

Philippe Borremans
Philippe Borremans
Deepfakes: When seeing is no longer believing

Feb 19, 2025

•

11 min read

Deepfakes: When seeing is no longer believing

How to prepare for a deep fake related crisis.

Philippe Borremans
Philippe Borremans
When Uncertainty and Risk Meet Artificial Intelligence

Dec 25, 2024

•

14 min read

When Uncertainty and Risk Meet Artificial Intelligence

How AI can support communicating risk and uncertainty during emergencies

Philippe Borremans
Philippe Borremans
AI Agents in Crisis Communication

Dec 18, 2024

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13 min read

AI Agents in Crisis Communication

A Practical Guide to What They Can and Can't Do

Philippe Borremans
Philippe Borremans
Crisis Communication Tools Unchained - A Case Study

Dec 4, 2024

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12 min read

Crisis Communication Tools Unchained - A Case Study

How AI-Powered Development Platforms Are Changing the Game

Philippe Borremans
Philippe Borremans
When should we use AI in crisis communications?

Nov 27, 2024

•

11 min read

When should we use AI in crisis communications?

Introducing the UACC framework and the AI Integration Matrix

Philippe Borremans
Philippe Borremans
Battling the Conspiracy Beast: How AI Might Be Our Unexpected Ally

Sep 18, 2024

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11 min read

Battling the Conspiracy Beast: How AI Might Be Our Unexpected Ally

A new study shows how AI an play a positive role in combating conspiracy theories

Philippe Borremans
Philippe Borremans
Using AI avatars for personalised disaster relief.

Sep 11, 2024

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13 min read

Using AI avatars for personalised disaster relief.

AI avatars responding to individual needs in times of crisis.

Philippe Borremans
Philippe Borremans
AI Meets Emergency Prep: Transforming Island States' Resilience?

Sep 4, 2024

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7 min read

AI Meets Emergency Prep: Transforming Island States' Resilience?

New AI Tool Uncovers Efficiency Gains in Disaster Readiness Planning

Philippe Borremans
Philippe Borremans
AI Agents and Their Potential in Risk and Emergency Communication

Aug 21, 2024

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15 min read

AI Agents and Their Potential in Risk and Emergency Communication

I'll explore how these advanced systems are different from traditional AI and examine their potential applications in risk and emergency communication.

Philippe Borremans
Philippe Borremans
AI Driven Mobile Crisis Applications

Aug 14, 2024

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11 min read

AI Driven Mobile Crisis Applications

AI in Crisis Communication: The evolving WhatsApp landscape

Philippe Borremans
Philippe Borremans
The evolution of crisis simulations: From static scripts to dynamic scenarios

Aug 7, 2024

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12 min read

The evolution of crisis simulations: From static scripts to dynamic scenarios

How AI is changing crisis simulation design

Philippe Borremans
Philippe Borremans
The Role of AI in Public Relations: Essential Insights for Crisis Communication Specialists

Jun 26, 2024

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9 min read

The Role of AI in Public Relations: Essential Insights for Crisis Communication Specialists

Uncovering AI's impact on PR and crisis communication with insights from Stephen Waddington's latest briefing.

Philippe Borremans
Philippe Borremans
The Crisis Communication Role Player GPT and the Job Board

Jun 19, 2024

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6 min read

The Crisis Communication Role Player GPT and the Job Board

Announcing the job board and the crisis communicator role player coach.

Philippe Borremans
Philippe Borremans
GPT-4o for Risk, Crisis and Emergency Communication

May 15, 2024

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8 min read

GPT-4o for Risk, Crisis and Emergency Communication

Philippe Borremans
Philippe Borremans
AI vs. Humans: Mastering Empathy and Persuasion in Crisis Communication

Apr 24, 2024

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8 min read

AI vs. Humans: Mastering Empathy and Persuasion in Crisis Communication

Assessing AI's Impact on Crisis Management: Can Machines Truly Understand Human Emotions?

Philippe Borremans
Philippe Borremans
Hands On AI for Crisis Communication

Mar 27, 2024

•

9 min read

Hands On AI for Crisis Communication

Looking at Blend.AI, covering the survey results and an invitation to a webinar.

Philippe Borremans
Philippe Borremans
The European AI Act and its impact on Crisis Communication

Mar 20, 2024

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11 min read

The European AI Act and its impact on Crisis Communication

Explore the European AI Act's risk-based approach to AI regulation, focusing on its impact on crisis communication.

Philippe Borremans
Philippe Borremans
Future Outlook: The Shift from Specialised AI to Versatile AGI in Crisis Communication

Feb 21, 2024

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8 min read

Future Outlook: The Shift from Specialised AI to Versatile AGI in Crisis Communication

About the shift towards a versatile, all-encompassing AGI, capable of seamlessly integrating strategic planning, creative problem-solving, and personalised messaging.

Philippe Borremans
Philippe Borremans
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